Driving the Home Living sector and the Moulds & Plastics industries to the world.
Leiria Trade & Growth’s main objectives are to support companies in the Home Living, Moulds and Plastics sectors in the Leiria Region in their internationalisation processes towards the markets of China, Colombia, South Korea, Japan and Mexico, while also strengthening the collective international recognition of the goods and services produced in this region.
A collective project with global impact
Promoted by NERLEI CCI – Business Association of the Leiria Region / Chamber of Commerce and Industry and by CIMRL – Intermunicipal Community of the Leiria Region, Leiria Trade & Growth is a strategic platform designed to strengthen the internationalisation of two sectors of major regional importance:
The project aims to create the conditions for more companies to compete globally, diversify markets and strengthen connections within demanding and innovative international ecosystems.
Priority InternationalMarkets
Leiria Trade & Growth focuses on five strategic markets:
- China
- Colombia
- South Korea
- Japan
- Mexico
How we support Companies
We support companies through market analysis and positioning, knowledge-sharing and capacity-building initiatives, participation in international trade fairs, prospecting visits, and international promotional campaigns, including product showcases.
Specialised Capacity Building
Training sessions covering trends, requirements and best practices for approaching the project’s target markets.
Market Intelligence and Prospecting
Access to qualified and specialised information on the target markets, highlighting sector dynamics, demand patterns and potential clients.
International Promotion
Initiatives that strengthen the external visibility of companies and of the Leiria Region, enhancing their recognition among potential clients, partners and other stakeholders.
Project activities
Throughout the project, initiatives will be carried out to support companies in the internationalisation process, including:
- Market Analysis and Company Positioning
- Market Training
- Participation in International Trade Fairs
- Prospecting Activities
Market analysis and company positioning
Manual for the characterisation of the business fabric of the Leiria Region
Study on the characterisation of the Home Living sector in the Leiria Region
Study on the characterisation of the moulds and plastics sectors in the Leiria Region
Study on the characterisation of and identification of opportunities for the Home Living sector in the South Korean market
Study on the characterisation of and identification of opportunities for the Home Living sector in the Japanese market
Study on the characterisation of and identification of opportunities for the moulds and plastics sector in the Latin American market, with a focus on Mexico and Colombia.
Knowledge-sharing and training initiatives on international markets
29 July 2025
Project Launch Seminar
Pombal
September 2026
Workshop on the South Korean and Japanese markets
Leiria
November 2026
Workshop on the Mexican and Colombian markets
Leiria
May 2027
Project Results Dissemination Seminar
Leiria
International promotion initiatives
3 to 5 February 2026
Expo Manufactura
Monterrey
26 to 28 November 2026
Seoul International Sourcing Fair (SIPREMIUM)
Seul
November 2026
Conference to promote the Moulds and Plastics sector of the Leiria Region in Colombia
To be confirmed
April 2027
Showcase of Home Living products from the Leiria Region in the Japanese market
Tokyo
14th China Central Expo
Hunan
Prospecting activities
24 to 30 May 2026
Prospecting Visit to the Colombian Market
Bogotá
21 to 26 June 2026
Prospecting Visit to the Mexican Market
Mexico City
7 to 17 September 2027
Prospecting Visit to the Japanese and South Korean Markets
Tokyo and Seoul